Congratulations, you have built your new business website. You have spent time, money, and effort on making it look great. It looks amazing but if you do not get your website in front of the targeted audience and potential clients, your website is just like a wallflower in the virtual space.
The website has to be visible on search engines such as Google, Yahoo and Bing. Nowadays, everybody “Googles everything”. So many people search for the things they want to know or find popular or nearby stores using online search engines. So, when people enter relevant keywords and phrases, they must find you at the top of the search results for your website to be effective. Getting your website to appear at the top of search engines for these key phrases is known as search engine optimization.
What Does it Mean to Have your Website to the Top of Search Engines?
It is important to be on top or at least rank to the top 3 spots on the first page of the search engine. Websites appearing high in the search engines frequently receive more clicks from the people. At the same time, potential customers will believe that your company or business is the best.
Let’s say your business belongs to the real estate industry. If a potential customer is interested in buying property or selling property, he or she will type “real estate” and will get million or even billion results. But will he go all over the search results? Of course not! What matters to him is the first page. Hence, if your website appears on the first page, the higher chances of getting a customer visit your website. But if your site does not pop up on the first page of the search engine, then that could be a big problem.
This is how Search Engine Optimization (SEO) can help your business. SEO can generate brand awareness and boost your credibility. It places your website in front of potential customers and targeted clients. It attracts online purchasers to your website through relevant keywords and phrases. It is about being where your target audience are and presenting the products and services you are ready to offer them.
The main goal of using SEO is to generate awareness. An increased brand awareness will drive more traffic and with more traffic, more and more people will know about your product and services and this can translate into more sales and more profits.
An increased online presence is evident if your website tops Google, Yahoo, and Bing search results.The higher your site ranks in any of these search engines, the more traffic you get and the more chances of placing on top of your competitors. Recent statistics reveal that Google sends 90.62% of traffic; Yahoo!, 3.78% of traffic; and Bing, 3.72% of traffic.
How is SEO Done?
SEO can be done on the website itself which is popularly known as On-Page SEO or outside your website or Off-Page SEO.
On-Page SEO is the process of optimizing the pages of your website. This includes making all your web pages indexed by search engines, creating unique content on every web page, arranging meta-tags correctly, having web page URLs SEO friendly, ensuring links within your website are complete, using anchor text links within your content and more.
On the other hand, Off-Page SEO is done outside your site or any elsewhere online. Off-Page SEO is better known as Link Building. Link building, as its name indicates, means building links back to your website or web pages from other websites or blogs. This is what search engines like Google, Yahoo, and Bing are interested in.
What search engines do is they crawl the Internet to find the amount of links pointing back to your website and index them. Afterwards, they decide on how to position your site. Let’s say you have 100-200 links back to your real estate website from 100 -200 other websites or blogs in the real estate niche. When Google or other search engines visit these websites, it detects that these websites are linking back to your site and this can mean there must be useful content on your site. As a result, your website may end up on top of search results.
Whether you are in the real estate or other industries, you can build links with different Off-Page SEO strategies. Link building strategies can be basic, submission-based, content-based, link attraction, or simply helping webmasters.
Basic link building strategies include creating a blog, an RSS feed, or profile links. Meanwhile, submission-based strategies refer to building links through submissions, whether you are submitting your site or a piece of unique content to article directories, web 2.0 submission, press release submission, infographics submissions, company directory submissions, video submissions, niche specific directories, user rating reviews, blog directories, and the like.
Using your content can get links especially if your content is good and interesting enough. You can do guest posting, trade articles, educational or green content, writing testimonials, or contributing to crowdsourced posts.
In terms of link attraction, you let your content attract links naturally and this is possible through appealing to the egos of people and companies or also known as egobait. You can also create How to’s and tutorials. DIY projects or any type of tutorial showing people how to do a certain thing can really attract people’s interest.
Helping webmasters can also be an effective link building strategy. Help out webmaster, reach out to them, and in exchange, they might give you a link. You can help them by notifying them of wrong grammar or spelling, filling gaps in content, or looking for broken links on a particular page and inform the webmaster. The latter is a good chance to ask the webmaster if the broken link could be replaced with a link to your website.
Doing any or most of these strategies can make your website SEO compliant. Once you do, your website is guaranteed to be more accessible, relevant, and visible to your potential customers and clients. And this can definitely mean one thing- success for your business!