Virtually every day, people who go online or browse the Internet are searching for useful websites that could provide their needs and address their specific concerns. For many online users, they visit a website to look for information and have transactions such as buying a certain product or service. However, online users are very picky when choosing a business website. If they do not like your website, they immediately press the back button and look for a better site. This only means that your website has to really be very impressive because if it is not, online users will leave your website in 10 seconds and when that happens, all of your search engine optimization efforts are wasted. So, what can you do about this?
Make improvements. To improve is to change. Here is a list of ten great ways to improving your business website.
1. Increase Website Conversion Rate. It is important to get traffic or hits for your website. Generating traffic to your website means bringing your targeted audience to your site, many times with SEO strategies . However, traffic does not 100% guarantee that your website visitors are converted into customers or leads. This is why website conversion is also an important factor.
There are different website elements that affect your website conversion rate. These include the content, value proposition, call to action, site layout, web design, image placement, color scheme, font types and sizes, and much more. Pay attention to these elements and make sure that they are appealing, interesting, and impressive. Ensure that all these elements are effectively done to support your business goals.
2. Engage Your Customers. Customers are eager to learn more about your business and the products or services you are offering. They want to find the answers on your website. But more than just providing answers to their questions, it would be better to interact with them.
Never forget the essence of engaging your customers. Interact and connect with them. With the popularity and increased usage of social networking sites, it is recommended to ask your customers to like your Facebook page, follow you on Twitter and Instagram, and connect with you on LinkedIn and other sites. Put on your website the links to your social networking accounts. Make sure they are live and correct.
You can also engage your customers and let them explore your website by giving away a free white paper or special report, inviting them to subscribe to your blog and updates, and providing contact details.
3. Capture Leads. Make your website lead capturing. Provide what your target customers want. On your website, create a lead-capture form which asks for contact details such as name and email address and give your site visitors a free eBook, report, consultation/quotes, and downloadable kit.
Always bear in mind that traffic is not enough, you should also be able to capture leads. Aside from free resources, it is also possible to capture leads through blogging. Blog regularly and you will notice that the number of leads will increase.
4. Offer Something of Value in Exchange For an Email Address. Customer care about relationships with sellers and this kind of relationship has to be a give-and-take. As soon as one of your site visitors or customers provide their contact information, it is necessary to give something of value in exchange and this has to be free.
Be reminded that customers are protective of their privacy and they do not want their email addresses to be publicly known and get spammed, thus the creation of the can-spam act. If they have trusted you their contact information, make it worthwhile. Offer them a free digital download such as a brochure, an MP3, report, or any other useful material.
5. Be Unique. Set your business website apart from others. There are thousands or even millions of websites that sell the product and services similar to you. Making your site stand out can create a huge difference as your uniqueness can leave a special mark on your customers.
Stand for something distinct and specific and eventually, it becomes what your business website is known for. If you do this, building an audience and getting potential and new customers will be easier.
6. Keep Your Website Simple. From your website’s navigation, sitemap, design, formatting, to layout, make it simple. Potential customers want to find what they are looking for in an instant. If your website is disorganized or your navigation is too complicated, customers would not bother to continue reading the rest of what your website can offer.
A simple website is friendly-user. So, try to assess, “How user friendly is your website?” Does your business website has an effective navigation? Are the words used in your content clear and understable? Does your website load fast?
The simplicity and friendliness of your website can affect visitor retention and overall website conversion rate. Do not get things complicated for you and your customers, keep your website simple.
7. Keep Your Website Fresh. When was the last time you have updated your website’s content? Last week? Last month? Or last year?
Customers and online users prefer sites that regularly and consistently update their content. In return, they visit these sites frequently. Also, it is not only the customers who want fresh content; search engines such as Google like the same. Google loves new content and in exchange, higher rankings are given to sites which perform this practice. Hence, give what your customers and search engines want.
8. Check and Fix. There is no perfect website. A site gets older and it becomes more prone to errors and problems. Spend time to make sure your images are still accurate, your font styles and colors are the right ones, and everything on your website is in order.
If you do not fix problems on your website, even just the minor ones, it may appear that your website lacks professionalism.
9. Use Visuals Appropriately. A picture is worth a thousand words. A website without no visuals is boring. Use visuals such as photos, graphs, and charts, and make your website more appealing and interesting to online users and customers. In addition, these visuals enhance readability and memory retention.
Be sure to use meaningful visuals only and those which are related to your business or website content.
10. Go Mobile. Aside from creating your website user-friendly, it is also important and practical to make it mobile-friendly. Mobile phone usage has increased and if your website has a mobile version, your customers can easily access it, wherever they are.
Your business website serves as your bridge to customers and potential clients. Make your bridge strong.