Video marketing is the method of incorporating videos to an online marketing campaign, in which the said marketing campaign is focused on the promotion of your business, company, product, or service. In today’s business environment where most consumers are leaning towards shopping and buying stuff online, videos are becoming more and more significant because they are rightfully described as rich media content.
What is really amazing about video is that it is never boring. It is the best alternative to the usual content people see online and in websites; content such as articles, photos, and graphics. As a business owner who is trying to stamp your class in a highly competitive industry or niche, you’re going to get obtain substantial mileage by incorporating a single video in all your marketing media, including email, search engine marketing, and of course your landing pages. It is widely understood that video is a very effective means of naturally increasing a website’s ranking in the search engines. But other than that, it leads to better conversions, click-through rates, and many more.
What and Why Video?
We get it – you’re aware about how fast videos generate interest. However, you’re less likely aware of the reasons why your online business is in dire need of it.
A typical website is made up of three aesthetic elements, all of which are designed for relaying and communicating messages to the audience or market it is trying to reach. These elements or components are visual, aural, and conceptual. Visual refers to that component created using images as well as CSS styling. Aural on the other hand is composed of voice over and music while conceptual is that content made out of text. But these three aren’t actually new. They’re considered as the building blocks of expression and creativity in humans.
When we talk integrating all three, what you get is video. It is in a way a construct of those three elements, thereby creating a new one, but this time, a more effective and interesting medium for expression. In simpler terms, video is visual, aural, and conceptual rolled into one better element.
So this is how we look at the purpose of video when utilized for web marketing – it is not just a type of content comparable to texts and images, but it is more of an integration of those elements.
The Value of Video Marketing
In L4 Group, LLC, our video marketing services offer a three-headed monster when it comes to value to your business. These are:
- Brand awareness
- Search engine optimization
- Improved user engagement
All of those three are achieved through the ideal utilization of videos in the hope of generating more traffic, improving conversions, building links, and building presence on video search engines.
Numbers Don’t Lie
If there is a compelling evidence of how effective video marketing is, that would be the numbers. Statistics wise, there is that high level of certainty that your business will get the attention it needs with the help of video.
- Can you imagine how much time you’re going to spend reading 1.8 million words? According to Dr. James McQuivey of Forrester Research, 1.8 million words is the rough equivalent of one minute of video. For an audience’ standpoint, it is definitely a lot more convenient watching a video in one minute than reading text of similar content in days.
- ComScore, a leading website for measuring online engagement, says that almost 46% of internet users at least one online video in a month. The typical internet user is expected to get exposed to 32 videos in one month.
- There are also more than a hundred million people watching online videos at the same time each day.
- Finally, ComScore adds that the average user will be spending almost 17 minutes on video advertisements each month.
What’s In It For You?
Let’s have it this way: if you have a business online and you’re still not using video marketing, it simply means you’re missing on something that’s really big. You are turning your back on a very significant and large market opportunity.
Be reminded that it isn’t all about the number of people watching videos. It is more on the variety of reasons why people watch them.
The moment you put a marketing video to your website that showcases your business or company, you’re giving yourself a much better chance of engaging with your targeted customers. It is more likely that they’re going to purchase your product or avail of your services through that video.
But you don’t have to do the work on your own. Let us take the driver’s seat and we will take your online business to the rightful place it deserves – on top of search engine results pages.